HAKI Launch in Nairobi


Plugged Digital Expo 2012 is a digital experience event organized annually in the heart of the Kenyan capital, Nairobi. With an attendance running into thousands of people ranging from hardcore technology enthusiasts to the everyday light consumer, the Afroes Company Ltd. chose to use this event as a platform to launch and promote its newly developed mobile game Haki: Shield and Defend.

Haki is the Swahili for “rights” and/or “justice” and is the spirit with which the game was developed. Haki: Shield and Defend is the first installment in a game series that gives you, the player, the opportunity to mend the wrongs that tear at the social fabric and in the process defend your rights. In this installment, the idea is the protection of environmental rights and hence the players are given a mission to go into one of our treasured forest parks and to save the trees that are being cut down by illegal logging.

Afroes goal with this game is to sensitize people to the fact that forests are precious and they need active participation in maintaining them not just for us but for future generations. As a result, Afroes can lend its voice to the efforts geared towards hindering the negative effects of deforestation such as climate change, progressive desertification, eventual famine and drought.

Haki: Shield and Defend is available on the Android Playstore and the Nokia Ovi store as a free to play game. We encourage downloads of the game and further encouraging the movement geared to protect our environment and our rights for ourselves and our children.

Moraba featured in Memeburn!!


The Moraba game launch was feature in Memeburn. It was a truly magical event and the interview reflects this. See the review here.

And stay tuned for more pics and coverage of the auspicious Moraba Launch.

The Making Of Moraba: The Mobile Game


The Making Of Moraba: The Mobile Game

The process of making a successful game is not an easy one. But here you can see some ‘behind the scenes’ footage of what goes into its making.

View it! Like it! Share it! and don’t forget to let us know what you think.






Transformational Games


The Afroes approach is to build an advertising or marketing campaign around an interactive mobile application that seeks to advertise a product or brand. Games and applications attract people to websites and other customer interactions that encourage repeat visits and recommendations, which can be the most powerful form of endorsement. This form of promotion is permission based and thus creates a greater level of loyalty and brand image among consumers that are tired of the push-based and interruptive nature of traditional mass marketing. (more…)

Unique Community Distribution


MobiChamps are youth who champion the campaign in their own communities, generating awareness and participation amongst children and their peers using mobile phones and mobile applications.

Mobile Development Solutions


The mobile phone represents the most widespread computing and networking platform in the world. All estimates put cellular penetration in Africa at well over 30% and rising exponentially. In South Africa alone there are an estimated 6.3 million mobile users between 10 and 24.

Applications and services delivered to a mobile device allows for detailed beneficiary analysis and unprecedented reach.

Future African Leadership


Afroes hope to forge a new generation of leadership across Africa, built on modern African values.

Community Focus Groups


Afroes is constantly visiting youth groups and schools across the country to get a sense of how young people are thinking and feeling.

MobiChamps in the community


Cartier Women’s Initiative Award


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