Afroes builds gamification learning solutions for corporates and brands to deliver on business objectives related to youth customers. Afroes gamified solutions encourage increased motivation and engagement of users in otherwise mundane activities, enhances learning through the experiential nature of gaming and engenders behavioural change. Afroes is currently involved in gamification of financial literacy for clients.

Afroes accelerates outreach and learning of beneficiaries of Governments and Social Agencies by developing a suite of interactive and gamified mobile products targeting young people. Afroes has produced a series of award winning mobile and web gaming titles addressing issues ranging from child protection, environmental rights and gender violence. Games are actively sought out by young people who then become advocates among their peers.

Essential to valuable product development is rigorous and grounded research designed to address underlying social or business challenges. Afroes is passionate about people-centered research. We keenly understand that research is a means to understanding the target audience, and that it is not the end goal. Our role is to understand the youth market and their context. We strive to comprehensively understand our clients’ industries and the environment in which they operate to design effective products.

Critical to Afroes design process is engagement with communities. Every Afroes solution undergoes a rigorous process of outreach with the target market in multiple geographies. Focus groups and research sessions are held by Afroes facilitators in order to understand user needs and motivations. This community presence and understanding is then leveraged in order to distribute finished products deep into communities that each display unique characteristics.