What we do
Afroes, short for ‘African heroes’, is a mobile-first enterprise on a mission to position African youth for productive futures by innovating in skills acquisition, engagement and connecting to opportunity. Challenged with high levels of unemployment and social ills, Afroes game-based products equip and connect youth to opportunities, skills and resources. Afroes solutions and digital products are designed alongside our multiple Partners and Clients who are keen to support new innovations in learning and engagement of youth that are effective and scalable across multiple countries. All mobile products are designed to generate useful data and reports that help clients make informed decisions about future engagements. Our content is created, tested and distributed digitally, as well as through a unique network of local youth Representatives, Mobiv8ors, who know their market and are incentivized to ensure maximal reach.
Afroes builds gamification learning solutions for corporates and brands to deliver on business objectives related to youth customers. Afroes gamified solutions encourage increased motivation and engagement of users in otherwise mundane activities, enhances learning through the experiential nature of gaming and engenders behavioural change. Afroes is currently involved in gamification of financial literacy for clients.
Afroes accelerates outreach and learning of beneficiaries of Governments and Social Agencies by developing a suite of interactive and gamified mobile products targeting young people. Afroes has produced a series of award winning mobile and web gaming titles addressing issues ranging from child protection, environmental rights and gender violence. Games are actively sought out by young people who then become advocates among their peers.
Essential to valuable product development is rigorous and grounded research designed to address underlying social or business challenges. Afroes is passionate about people-centered research. We keenly understand that research is a means to understanding the target audience, and that it is not the end goal. Our role is to understand the youth market and their context. We strive to comprehensively understand our clients’ industries and the environment in which they operate to design effective products.
Critical to Afroes design process is engagement with communities. Every Afroes solution undergoes a rigorous process of outreach with the target market in multiple geographies. Focus groups and research sessions are held by Afroes facilitators in order to understand user needs and motivations. This community presence and understanding is then leveraged in order to distribute finished products deep into communities that each display unique characteristics.
Winner of PEACEapp
Promote digital games and gamified apps as venues for cultural dialogue and conflict management, 2014
Winner: Gender Mainstreaming Awards
Empowerment Initiatives, South Africa, 2014
Winner: ICT Innovation Award
Gender Youth and Vulnerable Groups, Kenya, 2014
Finalist: World Technology Awards
TIMES, FORTUNE & CNN, 2013
Social Entrepreneur of the Year 2013
The World Economic Forum Schwab Social Entrepreneur of the Year 2013
3rd Place Winner
Global Forum Dragons Den Prize, 2013
The World Youth Summit Award
Montreal, October 2012
London, September 2012
France, March 2012
Finalist: Mobile Premier Awards
Finalist: AppCircus Award
The Unreasonable Institute in 2011
Cartier Women’s Initiative Award